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large servings of beer and multiple options
Photo Credit: guyonthego

Coors Brewery Tour

13th Street & Ford Street, Golden, CO 80401
Hours vary, generally Thu.-Mon.10am-4pm & Sun. Noon-4pm, longer hours in summer.
800-642-6116 3 hours
September 2014 Summer, Fall, Spring
$0-19 Golden Colorado
Website Food/Drinks Breweries
First review
The Coors Brewery Tour is a limited access tour of the MillerCoors brewing facility in Golden, Colorado, which is about 30 minutes west of Denver. The tour is typically self-guided and has views of but not access to brewing, bottling, and production areas. There is also an opportunity during the tour to sample some brew and then after the tour to conduct more extensive sampling research in a tasting room. A gift shop has a variety of Coors merchandise.

Adoph Coors (1847-1929) was a German brewer who immigrated to America. He started a brewery in Golden to take advantage of clean Rocky Mountain water. Coors was very successful with the business, including managing it through a Colorado prohibition of alcohol, but later in life committed suicide by jumping from a hotel window. After his death, his family continued to run the business successfully and by 1991 it had transitioned from a popular regional brewery to the third largest brewer in America. In 2008, Coors and SABMiller began a joint venture which created the current MillerCoors. The Golden facility is described as the world's largest single site brewery, and it’s believable after driving alongside this sprawling operation.

Tour buses typically run every 15-20 minutes from a parking lot and a brief tour of Golden is provided along the way. Upon arrival, people were directed to a production building. The first room had Coors historical displays and an opportunity for a photo. The historical displays were pretty basic, but did provide a sense of Coors marketing over the decades. As for the tour itself, an audio player was provided and there were some exhibits on beer production. The general progression followed the beer making process with samples of hops, malt and barley in one area and then views of large fermentation vats and then of a bottling area. While the information was perfunctory, how much is there to really say about beer? Access was a bit disappointing since the production areas were off limits. Also, a guided tour would have helped to answer some questions. Note that guided tours may be offered here at slower times of year, so you may want to call ahead to check. The best part of the tour came last in the tasting room. There were 5 beers on tap and also a hard apple cider. Batch 19 was a strong lager, a bit too bold though. The Coors Banquet beer went down nice and smooth, definitely well suited for a second glass. By the way, tours are limited to one person per day; evidently local college students were coming here too often to study the free beer. If you are a fan of Coors beer or beer in general, this tour should be of interest. While the information about the company and beer making was limited, there was enough of it to get at least a modest perspective. It’s also true that most people don’t come here for an educational experience.
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